Platform Reviews are known to build customer trust, boost SEO, increase sales and help your business thrive. But with so many review platforms available, it’s important to choose the right one for your business. To make the best decision, consider the following ten questions.

1. Does the Platform Provide a Full Suite of Tools to Drive Traffic and Conversion?

When choosing a review platform, look for a partner that provides a full suite of tools to drive traffic and conversion. A complete solution will allow you to manage all aspects of your online reviews — from monitoring and identifying feedback trends to responding to customers, sharing across social media, and automated review requests. It will also provide insights into your customers’ preferences and pain points so you can better understand and serve them.

2. How Does the Platform Ensure that Reviews Are Verified?

Using a trusted review platform that emphasises verified reviews helps your business establish its credibility and build trust among potential and existing customers. This is particularly helpful for ecommerce websites, where shoppers are more likely to abandon their carts if they cannot find trustworthy information about the product or service.

Consider where your ideal customers spend their time online and the type of content they like to read. For example, teenagers might be more inclined to check Google Reviews or Facebook recommendations, whereas professionals might prefer a review site such as Trustpilot that is known for its focus on building reputation and trust through verified reviews.