Best Results Dental Marketing Agency has evolved dramatically with the advent of the internet. Previously, dental marketers could only rent space on media owned by others (think radio, TV or printed magazine ads). Today, digital marketing allows dentists to create their own “media” (aka, website + content strategy) and use a variety of marketing tactics to promote it.

Digital marketing focuses on engaging potential patients with relevant, value-added content that is optimized for search engines. It’s a complex process that requires a great deal of time and resources to master, but it delivers measurable results. An experienced dental marketing agency can provide you with the expertise, technology and resources to maximize your online opportunities.

Innovative Approaches by Dental Marketers in 2024

Many potential patients research dentists and dental procedures online before scheduling an appointment. Having a well-optimized Google Business Profile (GBP) is a must for any dental practice looking to get noticed online. It’s a great place to share important information about your dental practice and services, as well as show off beautiful patient photos and testimonials.

An effective marketing campaign must include some paid advertising, either through Google Ads or Facebook Ads (or both). The best way to do this is to leverage remarketing by uploading your email list to Customer Match or Pixel on Google and Facebook. This lets you serve up targeted ads to people who have already visited your website or practice, encouraging them to schedule a cleaning or tooth whitening appointment. It’s also a good way to keep your brand top of mind for potential patients who haven’t yet become patients.